
Wine & Spirits Sales: 8 Ways Military Discipline Ensures Success

Whether you prefer guided coaching in a community or self-paced learning, we have a solution for you.
Our Membership Program gives you ongoing mentorship, community support, and a comprehensive curriculum covering every aspect of wine and spirits sales. Our Online Course library lets you dive into specific topics at your own pace – perfect for quick wins and on-the-go learning.
Both paths are designed to equip winery and distillery owners with the knowledge and tools to thrive.
Choose the path that best fits your journey.
🍷EXACTLY what you need to do to sell more wine/spirits!
🥃 ONE place to go to get ALL the correct information, training, and advice
🍷 ONE place to learn, ask questions, get answers, exchange ideas and a supportive community
🥃 Where to access 24/7 access to continuously updated industry sales & marketing knowledge
🍷 The possibility to learn and work-at-your-own pace where you go as FAST ⏩ or as slow ⏸️ as you want
“The Wine Sales Stimulator program has helped give our company better clarity and support from experts in the industry to shape the company strategy, the milestones for implementation, how the industry works, and many more topics that are crucial in this industry. Support is one of the advantages of this program, planning and having industry experts next to us gives our company a clearer picture of the business as a whole, it is easier to connect the dots between strategy and tactics, and everything is easier to work out in this very competitive industry. I highly recommend Ben and his team.”
“After following Ben Salisbury online for over a year and taking advantage of his many free informative webinars, I was excited to join his Wine Sales Stimulator program. The easy access to Ben and his team is one of the key components. In addition, the many classroom videos that I can view on my time has been extremely valuable. It's only been a few weeks in the course and already I have seen several new initiatives planned for Q3 both for 3-tier and DTC.”
“While just getting acquainted with Ben and his amazing team, I have already learned new and COUNTERINTUITIVE techniques to both grow our brand and target key accounts to increase sales in an extremely efficient and cost effective manner. The biggest challenge is being able to disseminate all of this information to the team and implement the new techniques and systems!
Thanks to the entire Salisbury Group!”
Our online courses are bite-sized, actionable training modules that focus on specific strategies to increase your wine or spirits sales. Perfect for busy winery and distillery owners, these self-paced courses allow you to tackle one challenge at a time – whether it’s improving your DTC sales, mastering social media marketing, or optimizing your tasting room experience. Each course is packed with practical tips, examples, and exercises you can implement immediately.
$197
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$500
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Enroll in this course for FREE >
Membership | Courses | |
Format |
Group coaching + self-paced modules | Self-paced modules only |
Community |
Yes (community + live calls) | No (Individual learning) |
Support Level |
High (Full access to Ben and peers) | Moderate (learn on your own) |
Cost |
Higher-Investment | Lower cost; Pay-per-course |
Many members start with a course or two before joining the membership. Browse around and choose the best option for you!