Finally, a Smarter Way to Sell more Wine and Spirits - Without the Guesswork,Outdated Advice,Distributor Drama,Tech Overwhelm,Marketing Fluff,Wasted Spend

Feeling stuck, scattered, or spinning your wheels with sales? Wine Sales Stimulator is your proven system to simplify, scale, and sell smarter

Learn How it Works
Wine Sales Stimulator Wine and Spirits Owner Members
40+ Years in Beverage Sales — Trusted by 200+ Brands — Frequent Keynote Speaker
Wine Business Monthly Wine Industry Tech Symposium Craft Beverage Expo Italian Wine Podcast ABID New York Wine and Grape Foundation Cider Con Ontario Craft Wineries Bev NY
100 Ways Thumbnail 4

100 Proven Ways to Sell More Wine and Spirits (Free Download)

Despite what the press says, growing your wine or spirits sales is possible. This guide gives you 100 field-tested ideas from decades in the industry so you can compare, upgrade, and uncover new strategies right now.

📦 Dozens of DTC + trade outreach ideas

✉️ Email, event & social strategies that convert

🍷 Distributor-specific selling tactics

📑 Bonus: templates, prompts & swipe files

Feeling stuck with what to do next?,burnt out and need a fresh spark of inspiration?,unsure where to start and want proven,practical tactics that work right now?
Download "100 Ways" Free PDF Guide

Unlock Predictable Sales Growth With Modern Systems
Get Better Buyers, Not Just More Leads

Stop relying on hand-selling or crossing your fingers with distributors. Learn how to identify and attract high-value trade and DTC buyers using targeted outreach that works today. 
Replace Confusion with Clarity & Tools
 
Ditch the "where do I even start?" overwhelm. Get proven playbooks, sales templates, and expert feedback so you always know what to say, do, and prioritize next. 
Sell Smarter, Together
 
No more doing it alone. Get expert coaching, peer support, and a full library of sales & marketing training built specifically for wine and spirits brands. All in one place. 

Real Brands. Real Results

Denise_McKahn copy

“It was easy to follow and I learned a lot!”

I highly recommend this program as Ben’s many years of experience brings forth a great treasure trove of knowledge when it comes to the wholesale market.

After completing my first year in the program, I continue to be a member to this day at the special “alumni rate.” I’m not leaving anytime soon!

Denise McKahn, Founder

McKahn Family Wines
Chad butters
 
"This program is invaluable!”
 
It gives you a framework, the tools, and the community to actually grow your business — not just talk about it."
 
Chad Butters, Founder
Eight Oaks Distillery
Yuan Ji

“Joining the Wine Sales Stimulator program has been a game-changer for me.”

I was tired of the constant hustle with no real direction. This program gave me clarity, structure, and a supportive community of like-minded professionals. The coaching is practical, no fluff - just real strategies that work. Every week, I leave our calls with something I can immediately apply to grow my business. I finally feel confident in my sales approach and excited about where I’m headed.

Yuan Ji, Founder

Erstwhile Mezcal
Deron Brewer
 
"It has completely changed the way I think about sales.”
 
As a winemaker and owner, I was wearing too many hats and didn’t have a clear path forward. This program gave me structure, clarity, and a strategic way to approach sales that actually works. The community support is incredible — everyone is willing to help, share ideas, and push each other to be better. Ben has created something truly unique, and it’s made a huge difference for me and my business.
 
Deron Brewer, Owner/Co-Founder
Ragtag Wine Company

“Joining the Wine Sales Stimulator was a turning point for us.”

We've become more organized, more focused, and we finally have a clear roadmap to success. Since joining, our sales have increased, and I credit that to the structure, support, and insight we've gained from the program. Ben and his team are phenomenal — incredibly responsive and knowledgeable. The advice, the tools, and especially the introductions and networking opportunities are invaluable. Honestly, for what it costs, you’ll earn it back in no time. I can’t imagine not being part of this group.

Chef Todd Manley, Founder

Mutiny Island Vodka
Chef Todd Manley

 “We joined at exactly the right time for our business.”

We had been focused on direct-to-consumer sales for years but knew we needed to take things to the next level. This program opened our eyes to powerful strategies like lead generation, growing our subscriber list, and increasing our e-commerce sales — and it’s working. 

When we realized we also needed to re-engage the three-tier system, Ben’s expertise was invaluable. So much has changed in that world, and he’s helped us navigate it with a smart, digital-first strategy that feels fresh and effective. As winery owners, we simply can’t keep up with every new trend and technology on our own. Ben and his team make sure we don’t fall behind. We’re improving and moving forward in ways we couldn’t have imagined without this program.

Jana Harvey, Co-owner

Scott Harvey Wines

 
Jana Harvey

Why I Created Wine Sales Stimulator

Hi, I’m Ben Salisbury. After 38 years navigating every corner of the wine and spirits business—including leadership roles at Constellation Brands and Ste. Michelle Wine Estates—I kept seeing the same problem: great brands with great products, struggling to grow because they were stuck using outdated sales strategies.

That’s why I created Wine Sales Stimulator—to level the playing field for small and mid-sized brands. Instead of pricey consultants or guesswork, I built a complete, repeatable playbook based on real-world results from 100+ client successes.

This program is your shortcut to what works now. It’s practical. It’s no-fluff. And it’s packed with tools, support, and a community that’s with you every step of the way.

See How WSS Helps Brands Like Yours
Ben Salisbury - Wine Sales Stimulator

Two Paths, One Goal: Grow Your Sales

Whether you're feeling stuck, scaling fast or just unsure where to start - choose the path that matches your pace today. 

The Membership

For wine and spirits brand owners who want expert coaching, faster breakthroughs, and a proven system to follow.

💬 “I need more guidance. I don’t want to waste time figuring it out alone.”

  • Know exactly what to do next with step-by-step learning tracks inside 13 classrooms (no more second-guessing or Googling advice)

  • Stop wasting money on outdated tactics—use real scripts, playbooks, and systems built from decades in the field

  • Get real-time answers from Ben and his team during weekly coaching calls so you’re never stuck or spinning your wheels

  • Feel seen and supported inside a private, no-fluff network of fellow winery & distillery owners 

Best for founders or execs who want momentum, mentorship, and accountability.

 

 

Online Courses

For those who want to sharpen a specific skill at their own pace—without a big commitment.

💬 “I just want to learn one thing right now and apply it fast.”

 

  • Go deep on one topic—from email to SEO to trade buyers—without fluff or filler

  • Work on your own schedule with lifetime access to every course you buy

  • Start small, build confidence by seeing wins with one strategy before going all-in

  • Perfect for DIYers who want structured, self-led training without coaching or community

 

Best for solo-preneurs, teams exploring new strategies or prepping to join the membership.

 

 

What We're Talking About

Discover our latest blog insights packed with real-world sales advice, short training videos, and free downloadable tools—all created to help wine and spirits brands grow smarter.
5 min read

10 New Rules for Partnering with Wine & Spirits Distributors

Ben Salisbury: Nov 3, 2023

“I don’t think that word means what you think it does…” Today I will say what most distributors will not come out and...
4 min read

The Days of Managing Wine Distributors 🍷 are Over

Ben Salisbury: Mar 22, 2023

Working with wine and spirits distributors has admittedly gotten more complex in recent years. This SHOULD NOT come as...
5 min read

5 Things Distributors Won't Say to Your Face

Ben Salisbury: Aug 31, 2022

The times have changed in the wine and spirits industry and so should YOU. The capabilities of wine & spirits...

Final Chance to Grab the Free Download - 100 Ways to Grow Wine and Spirits Sales

Ready to See Sales Differently?

100 Ways Thumbnail 2
Yes - Send Me the 100 Ways Guide!