Finally, a Smarter Way to Sell more Wine and Spirits - Without the Guesswork,Outdated Advice,Distributor Drama,Tech Overwhelm,Marketing Fluff,Wasted Spend
Feeling stuck, scattered, or spinning your wheels with sales? Wine Sales Stimulator is your proven system to simplify, scale, and sell smarter

40+ Years in Beverage Sales — Trusted by 200+ Brands — Frequent Keynote Speaker










100 Proven Ways to Sell More Wine and Spirits (Free Download)
Despite what the press says, growing your wine or spirits sales is possible. This guide gives you 100 field-tested ideas from decades in the industry so you can compare, upgrade, and uncover new strategies right now.
📦 Dozens of DTC + trade outreach ideas
✉️ Email, event & social strategies that convert
🍷 Distributor-specific selling tactics
📑 Bonus: templates, prompts & swipe files
Feeling stuck with what to do next?,burnt out and need a fresh spark of inspiration?,unsure where to start and want proven,practical tactics that work right now?
Unlock Predictable Sales Growth With Modern Systems
Get Better Buyers, Not Just More Leads
Stop relying on hand-selling or crossing your fingers with distributors. Learn how to identify and attract high-value trade and DTC buyers using targeted outreach that works today.
Replace Confusion with Clarity & Tools
Sell Smarter, Together
Real Brands. Real Results

“It was easy to follow and I learned a lot!”
I highly recommend this program as Ben’s many years of experience brings forth a great treasure trove of knowledge when it comes to the wholesale market.
After completing my first year in the program, I continue to be a member to this day at the special “alumni rate.” I’m not leaving anytime soon!
Denise McKahn, Founder
McKahn Family Wines


“Joining the Wine Sales Stimulator program has been a game-changer for me.”
I was tired of the constant hustle with no real direction. This program gave me clarity, structure, and a supportive community of like-minded professionals. The coaching is practical, no fluff - just real strategies that work. Every week, I leave our calls with something I can immediately apply to grow my business. I finally feel confident in my sales approach and excited about where I’m headed.
Yuan Ji, Founder
Erstwhile Mezcal

“Joining the Wine Sales Stimulator was a turning point for us.”
We've become more organized, more focused, and we finally have a clear roadmap to success. Since joining, our sales have increased, and I credit that to the structure, support, and insight we've gained from the program. Ben and his team are phenomenal — incredibly responsive and knowledgeable. The advice, the tools, and especially the introductions and networking opportunities are invaluable. Honestly, for what it costs, you’ll earn it back in no time. I can’t imagine not being part of this group.
Chef Todd Manley, Founder
Mutiny Island Vodka

“We joined at exactly the right time for our business.”
We had been focused on direct-to-consumer sales for years but knew we needed to take things to the next level. This program opened our eyes to powerful strategies like lead generation, growing our subscriber list, and increasing our e-commerce sales — and it’s working.
When we realized we also needed to re-engage the three-tier system, Ben’s expertise was invaluable. So much has changed in that world, and he’s helped us navigate it with a smart, digital-first strategy that feels fresh and effective. As winery owners, we simply can’t keep up with every new trend and technology on our own. Ben and his team make sure we don’t fall behind. We’re improving and moving forward in ways we couldn’t have imagined without this program.
Jana Harvey, Co-owner
Scott Harvey Wines

Why I Created Wine Sales Stimulator
Hi, I’m Ben Salisbury. After 38 years navigating every corner of the wine and spirits business—including leadership roles at Constellation Brands and Ste. Michelle Wine Estates—I kept seeing the same problem: great brands with great products, struggling to grow because they were stuck using outdated sales strategies.
That’s why I created Wine Sales Stimulator—to level the playing field for small and mid-sized brands. Instead of pricey consultants or guesswork, I built a complete, repeatable playbook based on real-world results from 100+ client successes.
This program is your shortcut to what works now. It’s practical. It’s no-fluff. And it’s packed with tools, support, and a community that’s with you every step of the way.

Two Paths, One Goal: Grow Your Sales
Whether you're feeling stuck, scaling fast or just unsure where to start - choose the path that matches your pace today.
The Membership
For wine and spirits brand owners who want expert coaching, faster breakthroughs, and a proven system to follow.
💬 “I need more guidance. I don’t want to waste time figuring it out alone.”
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Know exactly what to do next with step-by-step learning tracks inside 13 classrooms (no more second-guessing or Googling advice)
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Stop wasting money on outdated tactics—use real scripts, playbooks, and systems built from decades in the field
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Get real-time answers from Ben and his team during weekly coaching calls so you’re never stuck or spinning your wheels
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Feel seen and supported inside a private, no-fluff network of fellow winery & distillery owners
Best for founders or execs who want momentum, mentorship, and accountability.
Online Courses
For those who want to sharpen a specific skill at their own pace—without a big commitment.
💬 “I just want to learn one thing right now and apply it fast.”
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Go deep on one topic—from email to SEO to trade buyers—without fluff or filler
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Work on your own schedule with lifetime access to every course you buy
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Start small, build confidence by seeing wins with one strategy before going all-in
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Perfect for DIYers who want structured, self-led training without coaching or community
Best for solo-preneurs, teams exploring new strategies or prepping to join the membership.
What We're Talking About
Discover our latest blog insights packed with real-world sales advice, short training videos, and free downloadable tools—all created to help wine and spirits brands grow smarter.
4 min read
The Days of Managing Wine Distributors 🍷 are Over
Ben Salisbury: Mar 22, 2023
5 min read
5 Things Distributors Won't Say to Your Face
Ben Salisbury: Aug 31, 2022
Final Chance to Grab the Free Download - 100 Ways to Grow Wine and Spirits Sales
Ready to See Sales Differently?
